AWS 2025 digital wallpapers

AWS re:Invent is one of the world’s leading cloud computing events, hosted annually in Las Vegas. The event draws tens of thousands of attendees from across the tech industry, gathering for a week of innovation, networking, and future-focused content.

For the 2024 edition, I was commissioned by Production Club to design a series of digital wallpapers for the event's key hallways. These visuals served as a dynamic backdrop, enhancing the visitor journey through the sprawling convention spaces.

Approach

Working closely with Rein Blank as co-art director, our goal was to create visuals that were both visually striking and harmoniously integrated into the conference environment. We aimed to develop an ambient digital aesthetic that felt modern, innovative, yet subtle enough to support the flow of attendees without becoming visually overwhelming.

Key considerations included:

Ensuring the designs reflected AWS's brand identity while introducing a fresh, forward-thinking aesthetic.
Developing animations and patterns that enhanced the sense of movement through the hallways.
Balancing bold visuals with a calm, fluid atmosphere suitable for large-scale displays.